You Could Be Losing $10,000, $100,000
or Over $1 Million a Month on the Web!
In this ground-breaking book, 12-year Internet marketing veteran, Entrepreneur
columnist and author of Search Engine Advertising (New Riders, 2004),
Catherine Seda, reveals how to: Attract new customers, search engine spiders and the media, simultaneously. No other Internet marketing book teaches this profit-maximizing approach.
Information-Packed Chapters:
Chapter 1: Winning the Search EngineOptimization Battle
Chapter 2: Leveraging Articles for the Web
Chapter 3: Blogging for Business
Chapter 4: Networking in Social Media
Chapter 5: Broadcast Your Message
Chapter 6: Connecting through E-Mail
Chapter 7: Unleashing an Affiliate Force
Chapter 8: Maximizing Pay-Per-Click
Chapter 9: Reaching Out through
Contextual Advertising
Chapter 10: Targeting Shopping Communities
When you open How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web, you'll get the inside scoop on winning tactics including:
- The simple step an entrepreneur used with an online article to attract a new client within 12 hours...which led to $145,000 in new business.
- A keyword strategy that landed a small business owner "Top 10" rankings in Google, MSN and Yahoo! within 90 days.
- How a resort increased web traffic by over 2,000 percent...within two weeks of launching a blog
- How affiliates generated an extra $11,000 in 30 days for a direct marketing company and now represent 4% of the company's online revenue.
- What an eBay Seller did to increase sales by more than 30% and bring in a huge number of repeat sales.
"You should pounce on Cat's book.
This is a timeless guide through the jungle of online marketing and PR."
~ Bryan Eisenberg, New York Times Bestselling Author of Waiting for Your Cat to Bark? and Call to Action.
This is a timeless guide through the jungle of online marketing and PR."
~ Bryan Eisenberg, New York Times Bestselling Author of Waiting for Your Cat to Bark? and Call to Action.
Here are just a few insider tips you'll discover in How to Win Sales & Influence Spiders...
Chapter 1: Winning the Search Engine Optimization Battle
Find out how to outrank your competitors in the "free" search engine results. In this information-packed chapter, you'll get techniques that reveal:- The #1 Rule that Unlocks the Door to Free Rankings and Traffic
- How to Avoid the 7 Spamming Sins that Can Get Your Site Banned
- The Top 5 Bad Link Neighborhoods that Will Hurt Your Rankings
Chapter 2: Leveraging Articles for the Web
You don't have to be a professional writer to write articles for the web. You just have to think like an online marketer to make them bring in business! Get the shortcuts on how to:- Easily Achieve "Expert Status" to Win Free Publicity
- Find Topics that Will Attract Search Engine Spiders and Humans to Your Site
- The 3 Things Your Article Byline Must Have to Bring in Business
Chapter 3: Blogging for Business
Everyone seems to have a blog. Your colleagues, your cousin, even your cat. Will your business die without one? No. Can a blog boost your business? Absolutely. Make blogging pay off big for your business by discovering:- Blogging Techniques that Engage Prospects and the Press
- 3 Places to Put Keywords to Boost Your Search Engine Rankings
- How to Protect Your Blog from Spammers, and Protect Your Online Reputation
from
Competitors or Complainers
Chapter 4: Networking in Social Media
Wondering why all of the fuss about social sites like Flickr, YouTube and MySpace? Consumers are in the driver's seat, and they are creating, sharing and promoting content all over the web. Leverage these consumers to talk about your business, for free, by finding out:- What "Tagging" Is and How to Use This to Get Traffic
- 6 Ways to Optimize Online Videos for the Search Engines Spiders
- The Kinds of Content that Can Lead to a Lawsuit...and How to Avoid This
Chapter 5: Broadcasting Your Message
Want publicity now? You don't have to wait for the press to contact you-broadcast your message directly to them. Learn what journalists want and what you can do to effortlessly draw them to you. This chapter reveals:- The 3 Essential Ingredients for Making Your Story Newsworthy
- How to Optimize Press Releases, Podcasts and Webinars for Spiders
- 10 Tips for an Online Press Center that'll Get Journalists to Quote You
Chapter 6: Connecting through E-Mail
Sadly, many business professionals focus on getting new traffic while forgetting to maximize an e-mail strategy that easily pays off...over and over again. By reading this chapter, you can avoid making this costly mistake. Get insider information on:- The Irresistible Offer that Delivers a Stampede of Sign-Ups
- Why a Squeeze Page Kills Your Publicity Potential
- Steps for Making Invisible E-Mail Campaigns Visible to Spiders
Chapter 7: Unleashing an Affiliate Force
Affiliate marketing is pure performance advertising. Affiliates promote your business and are paid only for their results. Ready to dive in or get better results from your affiliate team? Then, find out:- The #1 Question You Must Answer to Protect Your Online Profits
- Tools You Can Use to Track Sales and Improve Your Search Rankings
- 3 Steps to Get Maximum Performance from Your Affiliates
Chapter 8: Maximizing Pay-Per-Click
Pay-per-click (PPC) is one of the fastest ways of reaching a highly-targeted audience online. It'll also bleed you dry, if you're not paying attention. Learn:- How to Boost Your Profits by Using PPC as a PR Tool
- When to Let Spiders In and When to Keep Spiders Out
- Why Local Search and Pay-Per-Call Can Be More Profitable for You than Pay- Per-Click
Chapter 9: Reaching Out through Contextual Advertising
Want massive exposure on the web without massive upfront work? With contextual advertising, your text or graphical ad can be instantly displayed on hundreds or thousands of sites and blogs. But before you jump in, find out:- How Search Engines are Wasting Your Money and the #1 Step You Should Immediately Take to Stop This
- Why You Need to Change Your Ad Copy to Woo Visitors
- How Ads Can Improve Your Site's Search Rankings
Chapter 10: Targeting Shopping Communities
If you're selling products, by advertising within online shopping communities like Amazon.com, eBay or PriceGrabber.com, you reach people who ready to buy! Discover how to:- Piggyback Off the Shopping Communities' Big Marketing Budgets
- Get the Attention of the Press...Even Win a Shot at Fame
" How to Win Sales & Influence Spiders
is a comprehensive guide full of great information for both newbies and
experienced marketers."
~ John Jantsch, award-winning blogger and author of Duct Tape Marketing: The World's Most Practical
Small Business Marketing Guide.
~ John Jantsch, award-winning blogger and author of Duct Tape Marketing: The World's Most Practical
Small Business Marketing Guide.
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" If you're looking for a general, all-around
book on Internet marketing written by a savvy expert, you needn't go farther
than How to Win Sales and Influence Spiders
by Catherine Seda, a columnist for Entrepreneur Magazine. Strongly recommended for those looking for an excellent overview. "
~ JDr. Ralph F. Wilson, Internet expert & publisher of Web Marketing Today
~ JDr. Ralph F. Wilson, Internet expert & publisher of Web Marketing Today