– Store channel
This approach is where you sell your products right from your brick and mortar store. The customers have an opportunity to interact with your products physically. They can touch and feel the products they are buying to determine whether they meet their quality and preference needs. In this channel, payments happen through cash transactions or other mobile /card payments.
Most customers prefer this approach as it is safe. There are no risks of purchasing the wrong product or entering the wrong address meaning your orders are shipped to another destination away from your home. Also, customers are confident in the quality of the product they are purchasing. Services are personalized, and you get immediate gratification.