If you are looking for a way to make your products much more available to your customers, and get some new customers while you are at it, then multi channel retailing may just be the way to go for you because it is a great way for you to combine the traditional sales places with the online world of retail. And while we think that multi channel selling is a great idea, there are definitely some pros and cons to it, so in this article we are going to discuss some of the multi channel retailing advantages and disadvantages and let you have the final word about whether this is something you need.
Same customers, more channels
We live in a world where a lot of people simply love to shop from the comfort of their own home and that is a bad thing for anyone that is the owner of a brick and mortar store. However, if you give your customers the option to shop your items online as well, then you are letting them shop on their own terms, in their own time, regardless of opening or closing times or distance. Giving them these options will make those customers even more loyal to your business, and that is always a great thing.
More shipping and service costs
When it comes to multi channel retailing advantages and disadvantages, one of the thing that most business owners are most wary of is the fact that the costs that come with shipping and service will definitely go up for each new channel that they add on. When you only sell on one channel the costs for trucks and drivers and staff are on the minimum, but the more channels that you add on all of those numbers will increase and since you will probably be selling a lot more and to a lot more places, the shipping costs will also increase.
You will also get new consumers
We did mention above that if you are looking for a way to make your products more available this is the way to go, and what we would like to add to that now is the fact that that will also give you a lot of new customers as well. When you start selling on different channels, you are making sure that people that never knew about your brand are going to be able to see it and that means more people buying your products. When using multiple channels you can also make sure to go where your target audience is, and there really is no better way to increase sales than that.
Every business is completely different so just because something works for someone else’s brand it doesn’t mean the same will work for you. Because of that it is important to weigh the pros and the cons of everything when it comes to business, and we hope that us giving you some of the multi channel retailing advantages and disadvantages will help you see if this is something that your business can benefit from or not.